RINASCIMENTO
PAPER IS REBORN
Rinascimento, an innovative circular economy process, is ICMA’s latest creation, aimed at providing a service with high-added value for the client, the end-user, and the environment.
Rinascimento turns waste paper from client companies into elegant recycled creative paper— the protagonist of the companies’ own packaging projects.
The papers manufactured through Rinascimento are true masterpieces.
They are used to produce new creative and exciting packaging that tells a story of love for the environment, without losing the unmistakable charm of Icma's sartorial paper.
The Rinascimento service, like all of Icma’s tailor-made products, is designed and made to measure for the individual client company.
ONE PARTNER, INFINITE ADVANTAGES
Rinascimento is a virtuous example of the reuse of materials: the project is carried out in a circular economy context and the waste paper is traced along the whole supply chain.
The chain of production is shortened: the scrap paper is used directly as a raw material to manufacture the new paper, eliminating the intermediate step of producing virgin or recycled cellulose pulp, a process that uses chemicals, energy, and water.
Material transportation is reduced due to the shortened production process and thanks to the careful planning of the service: Icma designs the supply chain, choosing partners based on the geographical location of the waste and the characteristics of the creative project.
PROCESS ANALYSIS AND LCA STUDY
The process begins with a detailed analysis of the client company’s paper waste management (corrugated fiberboard boxes, cases, rigid boxes, shopping bags, displays, paper trimmings, office paper, catalogs, magazines, etc.).
This is followed by a study of the Rinascimento application procedures and the subsequent definition of the project to be carried out.
These choices are supported by our LCA (Life Cycle Assessment) software, which measures the emissions of the paper in terms of CO2 equivalent.
TAILOR-MADE FINISHES
Inside the Icma laboratories, the metamorphosis of the paper with a tailor-made finish is studied, prepared, and carried out.
Thanks to ICMA’s technology and flexibility, a practically infinite number of finishes can be created: customizable colors, tactile, visual, and even fragrance effects, embossing... the recycled paper thus becomes a wonderful creative paper for high-end packaging.
THE PACK DESCRIBES OUR COMMITMENT
The final phase of Rinascimento involves returning the paper to the user.
In boutique stores, the creative paper packaging obtained from the client’s waste begins a new life and becomes a visible witness to an innovative circular economy process and to the company’s commitment to the environment.