In May of this year, Icma officially presented the experimental circular economy project carried out with L’Oréal Italy. This experimentation led to the creation of the Rinascimento service, which Icma now offers to all luxury brands. The purpose of Rinascimento is to reuse the cellulosic scraps of each company and reduce the resources used in the manufacturing phase to return creative paper for high-end packaging to each company.

Icma has been invited to give a speech at CosmoPolo’s Innovation Day, illustrating the steps that characterize its circular economy project.

CosmoPolo is an entrepreneurial association representing the industrial cosmetics district and its supply chain in Lombardy. The organization is holding its fourth edition of the Innovation Day event, dedicated this year to environmental sustainability issues.